The power of stories:
These are the real inner secrets which allow you to master the art of storytelling
and become a captivating, hypnotic storyteller, not to just captivate attention but
also go straight to the unconscious mind to create wonderful changes in people
whenever you want to.
Now the thing about stories that makes them so powerful is that they speak
directly to the unconscious mind in so many rich and so many wonderful,
different ways.
We have been brought up with so many different stories. One of the things that
that does is it lulls the guardian at the gate, the critical factor, to let other things
slip by.
When I talk about stories, I mean all kinds of different vehicles that have the
same kind of thing which share the same kind of ideas.
We have been brought up with so many different stories. One of the things that
that does is it lulls the guardian at the gate, the critical factor, to let other things
slip by.
So a story can be an anecdote, a joke, an allegory, a parable, similes, even a
metaphor.
In fact, a metaphor is a very powerful way of coming to the heart of a story.
I really don’t care about the quality.
Right now, it’s the quantity that counts – because every single exercise that you
do and every time you repeat it in a different way it trains your neurology, it trains
your brain to make new connections.
When those connections are there, beautiful, hypnotic, captivating, and powerful
stories will come out.
That’s why you can give someone some technical information and it will be
interesting and important.
Or you can tell them a story and the story will not just include the information but
the technical bits that they need to know.
It will also include motivation. It will include inspiration.
It will include the parameters in which you can use it and a real sense of context which makes meaning much more easy to grasp.
Stories essentially achieve a few things.
The first thing that it does is that it really bypasses the critical factor.
It just recognizes a story and its automatic pilot goes,
“Oh, that’s a story. Let’s just let that pass.”
I mean after all, how can you resist a story?
It’s just a story.
Regardless of what the stories are, one of the things that it allows the listener to
do is to begin to identify with the characters inside the story.
In other words, they begin to live through the same experiences that the
characters in the stories are having there and then.
ex: when you read a book and you feel what the caracters fell like.
How to use hypnotic stories:
So how can we use stories to achieve hypnotic outcomes?
Well a story can achieve many different things. One of the basic uses of a story
is to simply seed ideas or set frameworks of ideas.
A very powerful way to use stories is to use trance themes in order to get people
lulled into trances.
remember that we used trance themes, which are stories about processes which are
hypnotic in order to guide people into a state of hypnosis.
Isomorphic Stories:
Another way to use stories is known as an isomorphic story.
Isomorphic stands for “the same shape as something else”.
So an isomorphic metaphor is one in which the characters and the actions and the sequence inside the story mirror something happening with the person that you're working with.
The thing about isomorphic metaphors is that they must first of all mirror the
situation that the person is actually encountering or will be encountering.
And at the same time it must offer some kind of resolution or some plan of action.
The important thing of course, because this is a story, you cannot make it
obvious enough that the conscious mind can tell why you are telling the story.
The moment you include the conscious mind, they go, “Oh, I know why you're
saying this.”
Then it’s much easier for them to reject the material out of hand.
stories leave pictures and impressions inside the mind, that at the
unconscious level other people started to respond to.
So the power of isomorphic stories is that people go away and think about it and
find their own meaning.
Of course, the unconscious will be doing that in particularways.
The way to use stories is to pre-teach materials or prime the unconscious mind to
respond in certain ways.
Stories are also tremendous vehicles for creating belief in something, a product
or for a salesperson to get people enthused about something.
It’s a classic use of a sales tool when you use a testimonial, for example.
The testimonial will tell someone about how happy somebody else was when they bought something.
Remember, you are talking about other people.
If you are talking about other people and the experiences that they’ve had,
well how can they ever resist because they can't resist someone else’s experience, can they?
So as a quick check list of how to use stories:
• Use them to rift around a hypnotic theme.
• Use them to install a process or a strategy in someone’s mind
• Use them as a vessel for ambiguities and embedded suggestions.
• Finally, you can use them to elicit states, set emotional triggers, and chain
these into a sequence that has specific kinds of outcomes.
These are the real inner secrets which allow you to master the art of storytelling
and become a captivating, hypnotic storyteller, not to just captivate attention but
also go straight to the unconscious mind to create wonderful changes in people
whenever you want to.
Now the thing about stories that makes them so powerful is that they speak
directly to the unconscious mind in so many rich and so many wonderful,
different ways.
We have been brought up with so many different stories. One of the things that
that does is it lulls the guardian at the gate, the critical factor, to let other things
slip by.
When I talk about stories, I mean all kinds of different vehicles that have the
same kind of thing which share the same kind of ideas.
We have been brought up with so many different stories. One of the things that
that does is it lulls the guardian at the gate, the critical factor, to let other things
slip by.
So a story can be an anecdote, a joke, an allegory, a parable, similes, even a
metaphor.
In fact, a metaphor is a very powerful way of coming to the heart of a story.
I really don’t care about the quality.
Right now, it’s the quantity that counts – because every single exercise that you
do and every time you repeat it in a different way it trains your neurology, it trains
your brain to make new connections.
When those connections are there, beautiful, hypnotic, captivating, and powerful
stories will come out.
That’s why you can give someone some technical information and it will be
interesting and important.
Or you can tell them a story and the story will not just include the information but
the technical bits that they need to know.
It will also include motivation. It will include inspiration.
It will include the parameters in which you can use it and a real sense of context which makes meaning much more easy to grasp.
Stories essentially achieve a few things.
The first thing that it does is that it really bypasses the critical factor.
It just recognizes a story and its automatic pilot goes,
“Oh, that’s a story. Let’s just let that pass.”
I mean after all, how can you resist a story?
It’s just a story.
Regardless of what the stories are, one of the things that it allows the listener to
do is to begin to identify with the characters inside the story.
In other words, they begin to live through the same experiences that the
characters in the stories are having there and then.
ex: when you read a book and you feel what the caracters fell like.
How to use hypnotic stories:
So how can we use stories to achieve hypnotic outcomes?
Well a story can achieve many different things. One of the basic uses of a story
is to simply seed ideas or set frameworks of ideas.
A very powerful way to use stories is to use trance themes in order to get people
lulled into trances.
remember that we used trance themes, which are stories about processes which are
hypnotic in order to guide people into a state of hypnosis.
Isomorphic Stories:
Another way to use stories is known as an isomorphic story.
Isomorphic stands for “the same shape as something else”.
So an isomorphic metaphor is one in which the characters and the actions and the sequence inside the story mirror something happening with the person that you're working with.
The thing about isomorphic metaphors is that they must first of all mirror the
situation that the person is actually encountering or will be encountering.
And at the same time it must offer some kind of resolution or some plan of action.
The important thing of course, because this is a story, you cannot make it
obvious enough that the conscious mind can tell why you are telling the story.
The moment you include the conscious mind, they go, “Oh, I know why you're
saying this.”
Then it’s much easier for them to reject the material out of hand.
stories leave pictures and impressions inside the mind, that at the
unconscious level other people started to respond to.
So the power of isomorphic stories is that people go away and think about it and
find their own meaning.
Of course, the unconscious will be doing that in particularways.
The way to use stories is to pre-teach materials or prime the unconscious mind to
respond in certain ways.
Stories are also tremendous vehicles for creating belief in something, a product
or for a salesperson to get people enthused about something.
It’s a classic use of a sales tool when you use a testimonial, for example.
The testimonial will tell someone about how happy somebody else was when they bought something.
Remember, you are talking about other people.
If you are talking about other people and the experiences that they’ve had,
well how can they ever resist because they can't resist someone else’s experience, can they?
So as a quick check list of how to use stories:
• Use them to rift around a hypnotic theme.
• Use them to install a process or a strategy in someone’s mind
• Use them as a vessel for ambiguities and embedded suggestions.
• Finally, you can use them to elicit states, set emotional triggers, and chain
these into a sequence that has specific kinds of outcomes.
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